On’s new shoe creation technology

Project overview

LightSpray™ is On’s industry-first manufacturing technique that fabricates a light single-piece shoe upper through a streamlined process. It eliminates the stitching and bonding typically required in traditional shoe production, reducing upper manufacturing impact by up to 75%. On released two scientific, data-led reports and comms around the technology.

My role

Technical scientific long-form LCA reports / Customer-facing report summaries / Video direction and scripts / Press panel messaging + ideas-gen / Event coordination / Master messaging for announcements / Asset copy / Case study