I’m Jen, a UK-based Freelance Writer and business-minded, human-centred Brand, Comms and Content Specialist with 8 years of experience across a fair few industries. I’m also a recovering perfectionist and griever of the em dash, since AI claimed it as its punctuation mark of choice. We’re all coping in our own ways.

I’ve worked both in-house and agency-side with some of the world’s best brands, getting into the nitty-gritty behind brand doors to understand what makes a company, its people and its partners tick.

My work sits somewhere between strategy and sentence-level obsession. Brand messaging, content, campaigns, thought leadership, reports, websites, ghostwriting, UX copy - all the word-shaped things that help businesses explain what they do, why it matters and why anyone should care.

I bring a unique sort of skillset to the table: strategic yet creative, commercially driven yet purpose-led, and particularly hell-bent on making complex ideas resonate with real, human people.

My ideal is to use words for good, and, when possible, avoid making everyone sit through another paragraph of beige nonsense. Take a look through my work to discover tales of tech, climate impact, retail and more.