Brand development with Vaayu

Project overview

2+ years evolving and improving from within. Vaayu is a dedicated impact tracking AI technology using a SaaS business model. Founded in 2020, the brand was in its infancy, but is now positioned as the go-to credible provider with the most vibrant branding, continually onboarding increasingly impressive global brand partners.

My role

Brand development + guardianship / TOV + language / Evolving website / Launching case study + blog functions / Strategy implementing + adherence (SEO, content + social media) / Working directly with CEO + other stakeholders / Ghost-writing / Awards applications / Media relations / Managing freelancers